Sports Betting The Power Of Live Streaming

Before ICE North America was held, IBCbet Online Sports Betting Malaysia had a discussion with Perform CEO Ross MacEacharn to discuss the role of real-time streaming in promoting in-game betting and the role of sports betting entertainment and participation in Malaysia.

Real-time streaming media directly adds 24-hour uninterrupted action to sports betting to watch and place bets for sports fans, thus creating the ultimate first-screen experience. It provides high-quality live content to fill the gaps in the schedule of major domestic sports events, for example, to help promote daytime, weekday and summer events. This is the main reason for the growth of the global game betting industry, transforming sports betting into a more complete entertainment service provider and improving all key user indicators. Our partners also report that the availability of video streams also helps to increase pre-match betting, which is a great acquisition tool.

In the gaming environment, which sports are suitable for live broadcasting?

Most sports work. We specifically target sports that are synchronized with a country's main domestic sports. Tennis is a good example. Tennis is an easy-to-follow sport. Well-known athletes can easily determine whether a certain player has an advantage, provide exciting and fast-generated betting opportunities and high TV production value throughout the game. But most importantly, tennis matches also have a great advantage in a week across time zones. Even in countries that are not traditionally known as key sports, tennis streaming has become an excellent choice for sports books. This is why in a country like Mexico, where tennis has not received widespread attention, local players are not well-known, and our tennis stream is very popular among punters. We hope to have a better performance in Malaysia.

Will in-play betting take off in the Malaysia?

Contrary to opinions in some quarters, in certain sports (including football and tennis), the number of online bets has exceeded 50%, and it is growing rapidly in the newly regulated Malaysian market (especially where mobile betting is allowed) . Real-time streaming will rapidly accelerate this growth, and the proportion we are seeing may be higher than the average 70% of all sports betting conducted best sports betting app outside of Malaysia.

How do operators around the world integrate streaming media?

Placing creeks in front, in the middle and beside the relevant betting opportunities is the key. Because our streaming media business scope is so wide, operators can complete this work 24/7/365 days a year. For more than a decade, we have been helping to transform bookkeepers into broadcasters, and we are proud of the easy integration through the flexible Content Player, which also includes additional content such as real-time statistics and facts. This helps bettors make betting decisions faster and ultimately brings a more immersive and exciting experience.

What are your main streaming attributes in Asia?

We have top football matches from all over the world, including top leagues and cups from Spain, France, Portugal and many South American countries. In the WTA and ATP tournament/" title="tournament">tournaments, our tennis coverage is also very high. Global basketball reports are also very extensive, including this year's FIBA World Cup. Global ice hockey and baseball. In total, we have more than 20,000 real-time streaming events every year to fill the uninterrupted period of the year.

Ross will participate in the next panel meeting to be held at ICE North America to discuss the participation opportunities of Malaysian stakeholders and the role that quality sports content will play.