21 Jul 2020
The global pandemic has caused heavy financial costs in most sectors of the British economy, and the sports betting sector has been the hardest hit.
In fact, although the British government has provided some help to bookmakers, the bookmakers have been hit hard during the Covid-19 pandemic in terms of supporting their employees to leave their jobs. The cancellation of all major sports has greatly reduced their income.
The damage to the established British sports calendar is immense, and no important sport is immune. The national hunting race season is one of the most reliable forms of income for the gaming industry. It actually ended after the Cheltenham Music Festival in mid-March, and the first two months of the flat-top race season were also cancelled. The cricket season has never started, and the rugby league season has not ended. Since mid-March, the summer Super League games have been suspended.
For the British gaming industry worth 14 billion pounds, the biggest blow is the absence of the Premier League. The most popular domestic football game in the world has brought a huge source of revenue for the bookmaker, but since Leicester City beat Aston Villa 4-0 on March 9, Premier League fans have not taken any action .
Some companies have been able to make up for these losses to some extent by increasing the traffic of their casino-based products, but the British authorities have been vigilant to ensure that bookmakers do not exploit their customers, many of whom would have been in the pandemic. Go home in the first few weeks. During this period, the online casino gambling commission formulated stricter regulations. Companies that have been criticized by marketing practices, including some major players in the British industry, must proceed with caution.
But the good news is that the long wait is almost over. Super League fans have been absent from games for more than three months, and they will enjoy their favorite games from June 17th, even though their own home is fine, because no fans can watch the game.
The Premier League will be one of the last leagues in Europe to return to action. The leagues of Germany, Poland, Hungary, Austria, Croatia, Bulgaria, Romania and Serbia have restarted. Most leagues have strict restrictions. The leagues of Italy and Spain will start in mid-June.
But for British bookmakers, the Premier League is the most important. It is difficult to overestimate the importance of the Premier League to the British gaming industry. Since 2017, the amount of betting on matches in the gaming industry has increased significantly, and there is no Premier League action available for betting within three months. With the arrival of the domestic season, companies are busy and profitable for themselves Time to prepare for the conclusion.
When the top flight action returns, football betting fans will have many options. As of the end of the season, there are a total of 92 games. The game is scheduled to end on July 26. The final three rounds of the FA Cup will also end, and the final will end on August 1.
Prior to this, Liverpool will have the opportunity to win the first Premier League title since 1990, and many teams will compete for the Champions League and Europa League qualifiers. At the other end of the table, Norwich City, Aston Villa, Bournemouth, Watford, Brighton and West Ham took part in desperate battles to avoid relegation. It is expected to be the exciting ending of the season and guarantee a sharp rise in the level of gaming activity in the next six weeks.